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Nike unveils the new Nike SB Dunk High, the world’s first fully-functional Nike SB SB Dunk shoe

Nike unveilings the world-first fully-functioning Nike SB Basketball shoe in partnership with Dunkin’ Donuts, as Nike SB fans around the world wait to find out if this shoe will become the next Nike shoe to be available in stores.The shoe is the first Nike SB basketball shoe to ever be made with a carbon fiber […]

Why Nike has its eyes on a Middle East brand

On the eve of the launch of its new “Middle East” line, Nike announced its plans to launch a limited edition range in Jordan.This is the first time the brand has gone into details on its plans, which include a “sporting” line of running shoes, a “lifestyle” line that will feature its signature sneakers, and […]

Nike and Microsoft unveil a ‘one-of-a-kind’ ad campaign in India, says chief exec

Google’s new advertising campaign for the Xbox One in India is the first such campaign by the world’s biggest technology giant to use a digital medium, with a global focus.Google India, a joint venture between the tech giant and the Indian government, will run a series of ads across social media platforms, in Hindi, Urdu […]

Nike’s ‘Star Wars’ sneakers have been sold out

The iconic “Star Wars” sneakers sold out in a matter of hours last week, but the company said it has sold out of every pair in its collection.The first batch of Star Wars shoes was first announced back in March at an event in New York, and retailers including Under Armour and Foot Locker have […]

Is there a reason to think the New York Times isn’t biased?

Now that the New England Patriots have clinched the AFC Championship Game over the Indianapolis Colts in a wild Super Bowl win, we know that most of the media is paying attention to this team.Even though they lost to the New Orleans Saints in the Super Bowl, this team is the most popular in sports […]

What is the meaning behind the title ‘Odisha-centric’ Nike’s latest design?

Odisha has been the scene of many big, iconic sports logos in the last decade.Here are five iconic brands and their logos.1.Nike Nike has become a key symbol of the nation in its home state of India.The company’s iconic signature shoe has been used on many sports-related ads, including on the Olympic torch, the US […]